Founder

Simon Baertschi

Builder of makeBIMI and veriBIMI


I built makeBIMI because the path to inbox authentication was unnecessarily complex. The W3C SVG Tiny P/S standard, DMARC enforcement, and Certificate Authority requirements each demand specialist knowledge that most teams don't have in-house.

I bootstrapped this engine to compress that process into a single tool — so developers and IT professionals can focus on the certificate, not the compliance prerequisites.

The BIMI protocol is technically sound but commercially underserved. The gap between "your domain is DMARC-compliant" and "your logo appears in Gmail" involves three distinct disciplines that rarely coexist in a single team: email security, SVG vectorization, and certificate authority compliance.

veriBIMI exists to close that gap for enterprise organizations. We audit the infrastructure, produce the compliant asset, and manage the CA application from end to end.

Technical Background
W3C SVG Tiny P/S compliance
DMARC enforcement architecture
Certificate Authority workflows
Email authentication protocols
Raster-to-vector pipeline engineering
Enterprise DNS infrastructure

Ready to get your brand into Gmail and Apple Mail?

Begin DMARC Audit →